Etnia Barcelona Eyewear | Underwater

March 26, 2025

In the unexplored depths of the ocean, where the sun’s rays dare not venture, there exists a universe inhabited by mystical beings where flora and fauna mesmerize with their lush colours. A realm unknown until now...

Etnia Barcelona presents Underwater. A universe created through artificial intelligence that takes us away from a cold and robotic perception to bring us closer to a world where the fusion of this technology and nature creates a magical and harmonious environment, respecting every detail. 

The campaign seeks to unravel the mysteries of the deep sea through a journey of creative and surreal exploration. Underwater recreates an underwater kingdom inhabited by mystical beings, where flora and fauna stand out for the beauty and exuberance of their colours. 

A picture of a flower with the words
A photo of two women wearing glasses underwater
A man wearing glasses is surrounded by corals and jellyfish.
A woman wearing glasses is underwater with jellyfish in her hair
A woman is wearing sunglasses surrounded by jellyfish
A woman with glasses and a flower in her hair
A woman with jellyfish on her head is wearing glasses
A man in a blue shirt is standing in front of a wall of glasses.

Written by Rosendo 

About the Author: 

Rosendo was born and raised in Havana, Cuba, where he began his professional journey studying Optometry and Optics. His career then took him to Dubai, where he worked in the optical field for two years as a Sales Associate. Now, he’s settled in Calgary and takes great pride in being a valued member of our Mountain View Optometry team as an Optical Associate.

Man wearing blue sunglasses and hiking gear on a rocky Maui coastline with ocean waves
By Rosendo C July 30, 2026
Explore Maui Jim Sunglasses for Spring-Summer 2026, featuring vibrant style, exceptional clarity, and all-day comfort for brighter days ahead.
Close-up of a freckled person with blonde hair wearing dark glasses, looking calmly at the camera.
By Rosendo C July 30, 2026
Twenty-six rolls of film capture the anticipation of 2026, reflecting the instinct, intensity, and creative vision of an independent brand.
By Tom Wilk July 28, 2026
Learn why buying eye drops online can be risky, from contamination and counterfeit products to poor storage, plus when to seek urgent eye care.
Woman on a phone, looking worried in a living room, with a red eye.
By Tom Wilk July 8, 2026
Eye emergency? Get fast, same-day care at Mountain View Optometry. Learn symptoms, what to do, and how to protect your vision.
Blue abstract water background with a transparent glass pane and water droplets on the right
By Rosendo C July 8, 2026
ZEISS CleanGuard is a new lens coating technology designed to make glasses easier to clean and more resistant to fingerprints, dust, and water.
Woman in sunglasses using a white cane on a sunny city sidewalk
By Tom Wilk June 25, 2026
Discover how Meta AI Glasses help people with low vision read text, identify surroundings, and navigate daily life with greater independence.
Two women discussing a small bottle in a salon with shelves of hair products behind them
By Tom Wilk June 24, 2026
Learn about tattoo-associated uveitis, a rare eye inflammation linked to tattoo ink reactions, and the symptoms that should prompt an eye exam.
Man wearing black glasses beside MOSCOT eyeglasses on a table with tools in a workshop-style setting
By Rosendo C June 17, 2026
Discover MOSCOT's Spring 2026 Collection, featuring handcrafted eyewear, personalized customization options, and timeless New York craftsmanship.
Two people with glasses posing outdoors in warm sunlight, one in a white fuzzy jacket and one in a black jacket.
By Rosendo C June 10, 2026
Explore the Bevel Eyewear Spring Summer 2026 collection in Calgary. Discover bold, lightweight frames designed for comfort, style, and all-day confidence.
Car driving on wet city street at night, with text: “See comfortably when driving at night.”
By Tom Wilk May 29, 2026
People with complex prescriptions have been having tremendous success with a new contact lens from Acuvue®. In fact, someone even wrote a hilarious song about it that has been going viral.
Show More