Etnia Barcelona Eyewear | Underwater

March 26, 2025

In the unexplored depths of the ocean, where the sun’s rays dare not venture, there exists a universe inhabited by mystical beings where flora and fauna mesmerize with their lush colours. A realm unknown until now...

Etnia Barcelona presents Underwater. A universe created through artificial intelligence that takes us away from a cold and robotic perception to bring us closer to a world where the fusion of this technology and nature creates a magical and harmonious environment, respecting every detail. 

The campaign seeks to unravel the mysteries of the deep sea through a journey of creative and surreal exploration. Underwater recreates an underwater kingdom inhabited by mystical beings, where flora and fauna stand out for the beauty and exuberance of their colours. 

A picture of a flower with the words
A photo of two women wearing glasses underwater
A man wearing glasses is surrounded by corals and jellyfish.
A woman wearing glasses is underwater with jellyfish in her hair
A woman is wearing sunglasses surrounded by jellyfish
A woman with glasses and a flower in her hair
A woman with jellyfish on her head is wearing glasses
A man in a blue shirt is standing in front of a wall of glasses.

Written by Rosendo 

About the Author: 

Rosendo was born and raised in Havana, Cuba, where he began his professional journey studying Optometry and Optics. His career then took him to Dubai, where he worked in the optical field for two years as a Sales Associate. Now, he’s settled in Calgary and takes great pride in being a valued member of our Mountain View Optometry team as an Optical Associate.

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