Easier Cleaning, Clearer Vision, Better Style: Why ZEISS DuraVision Gold UV is Worth It
If you wear glasses, you know the struggle. Smudges that won't wipe away. Dust that always seems to come back. Scratches that show up out of nowhere. And let’s not forget the glare from lights or screens that makes it hard to focus.
ZEISS DuraVision Gold UV is designed to fix all that, and more. It’s one of the most advanced lens coatings available today, and we’re excited to offer it at Mountain View Optometry. Here’s what makes it so great, and more importantly, how it makes your life easier.
Lenses That Practically Clean Themselves
Tired of constantly wiping your lenses? With DuraVision Gold UV, you won’t have to. Its CleanGuard™ technology repels oil, fingerprints, and smudges so well that you can clean your lenses up to three times faster than older ZEISS coatings.
What that means for you: Quick wipes, crystal-clear vision, and more time to focus on your day, not your glasses.
Built Tough for Everyday Life
Life happens. Glasses get bumped, dropped, or tossed in a bag. That’s why this coating is made to be incredibly scratch-resistant. It scored a Bayer ratio of 16 (that’s really good), meaning it holds up under pressure.
What that means for you: Your lenses stay clear and damage-free longer, so you won’t need replacements as often.
Rain? No Problem
Rainy days can be a pain for glasses wearers. But these lenses are water-repellent, so raindrops bead up and roll off instead of sticking.
What that means for you: Better visibility on wet days, and no more water spots clouding your view.
A Stylish Touch That Complements Your Look
Aside from performance, these lenses also look great. They have a soft golden hue that pairs beautifully with popular frame colors like gold, brown, or black. Plus, it tends to warm up your overall look, especially if you have a warm skin tone or hair color.
What that means for you: A premium finish that feels as good as it looks.
Keeps Dust and Dirt Off
Between dry weather and static, lenses are magnets for dust. But the anti-static layer on DuraVision Gold UV keeps particles from sticking in the first place.
What that means for you: Cleaner lenses, fewer wipe-downs, and less irritation throughout the day.
Protection You Can’t See, But Will Definitely Feel
This coating also blocks out a lot of the blue light from screens and offers full UV protection when paired with ZEISS UVProtect lenses. And it does all this without looking tinted or changing the way you see color.
What that means for you: Peace of mind knowing your eyes are protected, even when you're indoors.
See the Difference for Yourself
ZEISS DuraVision Gold UV isn’t just a coating, it’s a smart upgrade for anyone who wears glasses. If you're ready for lenses that clean easier, resist scratches, and look better, we’d love to show you the difference.
Book your eye exam today and ask about ZEISS DuraVision Gold UV. You’ll see the benefits, literally.
Written by Rosendo
About the Author:
Rosendo was born and raised in Havana, Cuba, where he began his professional journey studying Optometry and Optics. His career then took him to Dubai, where he worked in the optical field for two years as a Sales Associate. Now, he’s settled in Calgary and takes great pride in being a valued member of our Mountain View Optometry team as an Optical Associate.
